Insights
Playbooks from the operator's seat.
No fluff. The frameworks, prompts and tactics we actually use with clients across paid, SEO/AIO, Shopify, Amazon, Klaviyo and AI automation.
The AIO Playbook: How to Get Cited by ChatGPT, Perplexity and Google AI Overviews in 2026
Classical SEO isn't dead, but it's no longer enough. Here's the entity, schema and content architecture that actually gets you cited inside LLM answers.
2026-06-12 · Rafat Afrad
Seven AI Agents Every Ecommerce Ops Team Should Run in 2026
From listing QA to lifecycle email drafting, the highest leverage AI agent workflows we've actually shipped to clients this year.
2026-05-22 · Rafat Afrad
The 9 Klaviyo Flows That Actually Print Money (And the Order to Build Them)
Stop building 30 flows. Build these 9 in this exact sequence and you'll capture around 30% of revenue from owned channels within 90 days.
2026-04-30 · Rafat Afrad
Restructuring Amazon PPC: From Chaos to a Profitable 3 Tier System
The campaign structure we deploy on every new Amazon engagement, Discovery, Performance and Defence tiers, and exactly why each one matters.
2026-04-02 · Rafat Afrad
The Shopify Speed Checklist: How We Hit 90+ Mobile PageSpeed on Real Brands
Apps, themes, fonts, images, third party scripts, the exact audit and fix order we run when a Shopify store is slow and the team has tried everything.
2026-03-14 · Rafat Afrad
Why Your CRO Program Isn't Working: Build a Research System, Not a Test Backlog
Most CRO teams ship A/B tests they invented in a meeting. The teams that actually compound revenue start somewhere else: a research system that surfaces the right experiments to run.
2026-02-18 · Rafat Afrad