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Retention

Email & SMS (Klaviyo)

Email and SMS should be 30%+ of ecommerce revenue. For most brands we audit, it's under 15%, usually because they've built 30 mediocre flows instead of 9 great ones, and their campaign calendar is reactive. As a Klaviyo Partner we rebuild the system: segmentation, lifecycle flows in the right order, a campaign calendar tied to merchandising and content, and deliverability discipline so your sends actually land in inboxes.

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What's included

  • Lifecycle flow architecture: welcome, browse, cart, checkout, post purchase, win back, replenishment, VIP
  • Predictive segmentation and RFM modelling
  • SMS + email orchestration via Klaviyo or Attentive
  • Deliverability, list hygiene and warming
  • Weekly campaign calendar tied to merch + content
  • Quarterly creative refresh and template system

Outcomes you can expect

  • 30%+ of revenue from owned channels
  • Higher LTV and repeat rate
  • Lower dependency on paid acquisition

Who it's for

Best fit if you're…

Shopify brands with strong AOV and weak retention

Brands sending newsletters instead of running a calendar

Founders whose email and SMS lists feel like an afterthought

How we work

The engagement, step by step.

01

Audit

Flow by flow teardown, deliverability check, segment analysis and revenue by flow report. You'll see exactly where the money is being left on the table.

02

Rebuild

Ship the 9 flows that drive 80% of retention revenue, in the right order. Replace bloated automations with tight, well segmented sends.

03

Calendar

Weekly campaign calendar tied to your merchandising and content calendar, never a what should we send Tuesday panic.

04

Iterate

A/B test subject lines, hero modules, send times and segmentation. Quarterly creative refresh keeps engagement high.

FAQ

Common questions

Klaviyo or another ESP? +

Klaviyo for Shopify ecommerce, almost always. For B2B or non ecom, Customer.io or HubSpot. We'll have a strong opinion based on your stack.

Do you write the copy and design? +

Yes, full creative, in your brand voice, with a templated component system so we can ship fast and stay consistent.

What about SMS? +

Klaviyo SMS or Attentive, both fine. The orchestration with email is what matters, not the vendor.

Ready to get moving on email & sms (klaviyo)?

Book a 30 minute call. We'll review your account and come back with a tailored point of view, no generic pitch deck.

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